You hear it all the time: "Attract new ... and clients ... ... not ... This truism can be spoken by newand old ... alike. For those just starting out, it can be chal You hear it all the time: "Attract new customers and clients basedupon benefits, not features!" This truism can be spoken by newand old entrepreneurs alike. For those just starting out, it can be challenging at best to determine the distinction between the two!With a few simple techniques, you can easily bridge from feature,feature, feature to benefit, benefit, benefit. This will increase both your bottom line and the satisfaction for yourself andyour clients.1. Define the separation between features and benefits. A simpleexample would be two grey skirts with almost identical length, cut, style. A feature of one of the skirts is that it has two pockets. That particular feature becomes a benefit when one looks at the results the wearer may achieve through wearing the pocketed skirtrather than the unpocketed skirt. For example, by wearing the skirt with pockets, Shari will receive the following BENEFITS fromthis FEATURE. She will be: * An Efficient Team Player: Carry post it notes and pencils for quickjotting of notes and reminders as Shari meets colleagues on route tomeetings and appointments.* Gleeful and Happy as a Parent: Shari can delight her daughter witha treat at the end of the day.* Surprising Mate: Shari can tuck her bonus check into her pocketand pull it out to delight her partner with an unexpected windfall.* Warm, Protected, Comfortable: On chilly days, Shari can tuck herhands into her pockets as she jets from her car to her office withspeed and agility. After all, a woman with pockets can do it all!2. Make a list of all the features you can think of for your productor service. For example, you provide Search Engine Placementassistance for your clients. One features of your service would include maximizing the use of keywords in your client's website.3. Make a parallel list of all the benefits from the above listed features.For example, the benefits of the above feature (maximizing keywords) would be additional wealth and prosperity through higher listingsin the major search engines.4. Determine what benefits are REALLY important to your target market. You may assume that THIS benefit is of utmost importance.However, when you poll your clients or prospective clients, you may find the exact opposite. The important thing is to not be blindto reality. Ask some questions, adjust, tweak, poll again, adjust, ask more questions, tweak. Marketing and attraction are NOT anexact science. Enjoy the process!5. Create word pictures of the benefits derived from your product or service. Remember the skirt with pockets? Carefully crafted statements which bring emotional responses will bring the most bang for your buck. Paint a picture and bring home sizzling bacon.6. Implement a marketing and sales strategy based on the benefitsyou have uncovered. Pay special attention to those benefits whichhave the greatest impact on the purchasing decision. Continue to try on different techniques and strategies along the way as you uncover what works particular well for you and your target market.7. Celebrate Success! Practicing building your business on benefitswill yield a larger bottom line, that is guaranteed. It also takes someartistry and panache. You can choose to be an automaton, howeverI am sure you would rather become prosperous through using your mind and creating beyond your wildest dreams. Source: Free Articles from ArticlesFactory.com