Are you trying to be all things to all ... can't do it.If you're going to make a living on the ... Highway, or in any venture, you have to decide whoyou are.If your ... custo Are you trying to be all things to all people?You can't do it.If you're going to make a living on the InformationSuper Highway, or in any venture, you have to decide whoyou are.If your potential customers don't know who you are, howdo you expect them to buy from you?You can't make a sale to everyone.You can only sell to those who: Want your product. Need your product. Desire your product.You may have the ability to sell air conditioners toEskimo's. But it's a lot easier to sell them in Florida.Pick you're niche, dig in and stay the course.Did you know that GM only sells their products to 2% of theAmerican population?Do you think they're making money?You bet they are!They target their market and stick with it.Do you think M & M promotes his albums in senior centers.Of course not?There's a Zen story that illustates this point.An old man and his grandson are walking down the road witha mule loaded with their possessions.As time goes by the young boy can't keep pace. So the oldman puts him on the mule with the possessions.A stranger mocks the two saying if the youmg boy had anyrespect, he'd let the old man ride.They exchange places and come upon another stranger who saysit' a shame how they're treating their mule.Hearing this the old man takes a long pole and instructsthe young man to help him carry the mule.They reach a bridge and as they begin to cross the mulebecomes agitated and everyone falls into the water.What's the moral?Once you've set your course, put on blinders and ear plugsand stay the course.You can't please everyone!Wishing You Success Source: Free Articles from ArticlesFactory.com